Service

Web design built to rank.

For businesses whose website looks older than the business. A premium site built to rank and to turn visitors into enquiries, on a codebase you own.

Web design

“Our website and brand look tired.” Customers notice before you do. They check you out on a phone between other things, and a slow page or a dated design tells them you might be slow too.

We’re a web design agency in Sussex that writes its own code. We design sites that look like the business you are now, then build them to load fast and to rank, on Cloudflare, in your name, with hosting near zero. No page builders, and no plugin bills.

Most of the work is decisions, not pixels: what the site is for, who it’s for, and what you want them to do next. We settle that on the review call, so the design has a job before it has a colour.

We’re based in Seaford and work with businesses from Hove to Hastings and up to London, at your premises, at ours or on a call. Some clients are further away: Live Happy is in Flagstaff, Arizona.

What we build

What we build

Game and Flames homepage: a chef cooking over an open fire at a wedding, beneath the headline Feasts Over Fire and a button to get a free quote

Marketing sites that sell the work

A marketing site has one job: turning a visitor into an enquiry. For Game and Flames, an award-winning live-fire caterer in Bexhill, we built 15 pages around that job: a hero video, a gallery, reviews, partners, Stripe checkout for workshops and gift vouchers, and an interactive wedding price calculator, so couples can see a rough price before they pick up the phone. The things that win the work sit where people look first, and everything else earns its place or goes.

Live Happy homepage: the headline Remember who you are, set over a photograph of women laughing together on a retreat

Homepages that tell a story

Some businesses sell a feeling before a product. Live Happy coaches women over 40 and leads walking retreats on the Camino de Santiago and in Sedona, so its homepage is a sunrise that comes up as you scroll, not a grid of stock photos. It’s quick as well as good-looking: 0.98 to 0.99 for performance on Google’s Lighthouse test, where 1.0 is the top score. That matters twice over, because Google counts speed when it ranks pages, and a homepage can be beautiful and slow, but nobody waits around to admire it.

Live Happy homepage on a phone: the logo and booking button at the top, the headline Remember who you are, a Begin button and the link to the eleven-question quiz

Built for the phone in their hand

Your customers will judge you on a phone, often with one thumb and half their attention. We lay out every page for that: a headline you can read at arm’s length, the next step within reach of a thumb, buttons big enough for real fingers, nothing that needs a mouse. On a phone, Live Happy’s homepage still shows its headline, its booking button and the link to its eleven-question quiz on the very first screen, before anyone scrolls.

A redesign that keeps your rankings

A new site shouldn’t cost you the Google rankings the old one earned. Before launch, we list every page on the old site and point each address to its new home with a permanent redirect, so search results, bookmarks and links from other sites still land somewhere useful. Game and Flames’ move from its old site carried 37 of them. Nothing on the old site is switched off until its replacement is live and checked, and Search Console and analytics go in before launch rather than after, so you can see what changed and when.

Proof where people look

Reviews, awards and real numbers do more selling than any adjective, so they go where visitors look first: the top of the page, beside the price, next to the button. Game and Flames had 69 five-star reviews that were invisible on its old site; now the count sits on the homepage, next to its awards. Accreditations, press and named clients get the same treatment, once you have permission to use them. If a number can’t be sourced, it doesn’t go on the page. We hold our own site to the same rule.

How it works with us

How it works with us

01

The review call

Twenty to thirty minutes. We find where time and money leak, and which fix pays for itself first.

02

A fixed-price proposal

One scope, one price, one date, with the value case written next to the price. No hourly meter running.

03

Built in weeks

You see progress every week on a working link, not a slide. You can change your mind while it is cheap.

04

Handover, or we run it

You own the code, the data and the accounts. Run it yourselves, or we run it for you.

Questions people ask

Questions people ask

Why not just use WordPress or Squarespace?

For some businesses that’s fine, and we’ll say so on the call. We write our own code on Cloudflare because it’s quick to load, costs near zero to host, and leaves no plugins to update or themes to fight with. Live Happy came to us with a WordPress site its owner couldn’t edit, held by a developer who didn’t reply. Now she owns the code outright.

Can we update the site ourselves?

Yes, for the parts you change often. A full platform comes with its own admin: Live Happy’s has a CRM, an enquiry inbox, quiz results and a media library. For a simpler marketing site, we agree on the review call what you’ll want to change, such as prices, dates or new work, and build for exactly that, so you’re not paying for an editor you’ll never open.

How long does a new website take?

Weeks, not months. The launch date is fixed in the proposal before we start, and you can click around the real site while it’s being built, so launch day holds no surprises. If you need it live before a particular date - a season, an opening, a show - tell us on the review call and we’ll plan backwards from it.

What if we need more than a website later?

Then it grows. Because it’s our own code rather than a template, the same site can take on bookings, payments, a members’ area or a full web app without starting again. Barn Gym runs bookings, a member area, a community and an admin from one platform, and Game and Flames’ website and CRM share a single codebase.

What does a website cost?

A fixed price, agreed after the free review call. We don’t publish prices because a five-page site for a plumber and a platform with bookings and payments are different jobs, and one price list would be wrong for both. After launch, hosting is near zero and the site is yours outright.

Working in Sussex? See AI consultant in Sussex, or the towns we cover in the footer.

Free business review

Tell us what’s slow. We’ll tell you what to fix first.

A call of 20 to 30 minutes. We find the gaps, the leaks and the quick wins, and what each one is worth to you. Fixed price after that, no hourly rates. No 200-page deck.

Or tell us what you want to achieve and Dan will come back to you within one working day. Email dan@danielnicholls.com.