Seaford, East Sussex → Peacehaven
AI, web and apps for Peacehaven businesses
Peacehaven sits on the cliffs where the Greenwich meridian meets the coast. Its businesses are mostly owner-run, and the owner is often the receptionist too.
Peacehaven
Peacehaven is younger than most of its neighbours. Charles Neville founded it in 1916, launched it through a newspaper naming competition as New Anzac-on-Sea, and had renamed it Peacehaven by February 1917. He laid it out on an American-style grid, which is why the avenues run dead straight, and the Meridian Monument on the cliff top marks where the prime meridian crosses the coast.
Today it’s a town of avenues and small businesses: builders, electricians, cleaners, carers, hairdressers, takeaways and the shops along the South Coast Road. There’s no railway station, so it’s the car or the 12 bus, and the A259 serves as both the high street and the main road to Brighton. Newhaven, with its port and the ferry to Dieppe, is next door to the east, and Brighton Marina is a few miles west along the cliffs.
It’s also a town that knows about waiting. The rebuild of the Meridian Centre has been voted through, paused and voted through again. Nobody here needs telling that a plan isn’t a building, which is why we don’t sell plans: we build the thing, this month, and show you how to run it.
What Peacehaven businesses bring us
What Peacehaven businesses bring us
Beachy Head lighthouse
01We’re not getting enough leads.Be the light they steer by.
If you’re on a roof in Telscombe Cliffs when the phone rings, the customer has often rung someone else by the time you’re back down the ladder.
Seaford seafront
05Our website looks tired.A fresh coat before the season starts.
Most people look a business up before they call, and a site that’s looked the same since the van was signwritten sends them to the next name on the list.
a lifeboat crew
06Our team can’t use AI.Train the crew, not just the boat.
When the owner is also the bookkeeper, the scheduler and the marketing department, one afternoon learning which AI tools actually save time is worth more than another app subscription.
Work near you
Work near you
Game and Flames is at the far end of the same road. The A259 that runs through Peacehaven as the South Coast Road carries on to Bexhill-on-Sea, roughly an hour east, where we built the caterer’s website and private CRM as one system. Spam is filtered out silently, in six layers, before the owner sees it, backups run every night and get restore-tested, and the hosting costs next to nothing. Small business, serious system.
Game & Flames · Live-fire catering, Bexhill-on-Sea
From lost emails to one sales pipeline.
A 15-page website and a private sales CRM in one codebase. Enquiries land in a pipeline, quotes run on the owner’s pricing rules, and AI drafts the follow-up after a call for a person to send.
69five-star reviews, finally on show
Services in Peacehaven
Services in Peacehaven
How we work
How we work with people in Peacehaven
We’re about fifteen minutes away in Seaford, along the A259 through Newhaven, so we come to you: your unit, your shop or your kitchen table if that’s where the business runs from.
Start with the free review, on the phone or at your premises. Within one working day we email you the three things we’d fix, in order, with a rough idea of what each is worth. Anything after that is priced before we start, and anything an AI drafts for your customers waits for you to approve it.
For a trade business, a good first build is often a lead follow-up agent. Every enquiry from your website or inbox gets a drafted reply straight away, you approve it from your phone between jobs, and the quiet ones get chased until they book or say no.
Email dan@danielnicholls.com. We reply within one working day.
Questions people ask
Questions people ask
There’s no station in Peacehaven. How do we meet?
We drive. It’s a short run along the coast road for us, through Newhaven, so we’ll meet you wherever the work happens, from a shop on the South Coast Road to a spare-room office in Telscombe Cliffs. If it’s easier, the first call can be on video, and the free review works just as well on the phone.
I’m a sole trader with a van. Is any of this for me?
Possibly. We work best with businesses of about 3 to 50 people, but a lead follow-up agent that drafts replies for you to send between jobs can earn its keep in a very small business. The free review will tell you honestly whether it’s worth it yet. If it isn’t, you’ll still know the three things to fix and the order to fix them in.
Will an AI agent reply to my customers without me seeing it?
No. AI writes the draft and a person signs it off: you see every reply before it goes, and you can change it or bin it. That only changes if you tell us in writing that certain messages can go out on their own.
Free business review
Tell us what’s slow. We’ll tell you what to fix first.
A call of 20 to 30 minutes. We find the gaps, the leaks and the quick wins, and what each one is worth to you. Fixed price after that, no hourly rates. No 200-page deck.
Or tell us what you want to achieve and Dan will come back to you within one working day. Email dan@danielnicholls.com.