A website that sells, and a CRM that remembers.

There are 15 pages, built around the work that pays. Corporate catering, the more profitable line, used to be buried. Now it has its own page. Workshops and gift vouchers sell through Stripe checkout on the site itself, so buying one does not need an exchange of emails. And because moving a website is where small businesses quietly lose their place on Google, the move came with 37 permanent redirects: signposts from each old address to its new one, so old links and search results still land on a real page.

Calls are where the details live, so the CRM can record them in the browser. AI transcribes the call, works out who said what (diarisation, if you want the word), and drafts the follow-up email from what was actually said. Nobody has to take notes on the call, and nothing said on it depends on someone’s memory. A person reads the draft, fixes anything the AI got wrong, and sends it. The AI writes. It does not send.

The rest is the plumbing that stops leaks. Six layers of silent anti-spam sit in front of the pipeline and filter out the junk without tipping off the sender. The 2,000-name mailing list that had sat unused now has a campaign engine behind it, with delivery and open tracking, and a person decides what goes out and when. Reporting shows seven key numbers and a 90-day chart of organic against paid enquiries, which answers the question the brief could not: which leads did the ads actually bring in? Backups run every night, and the restore is tested. We liked the lead system enough to use it ourselves: the CRM behind our own enquiries is a port of this one.