Service

AI training for the whole crew.

For owners whose team has heard about AI but never been shown. Workshops, mentoring and coaching on your real work, so the capability stays in your building.

AI training

“Our team doesn’t know how to use any of this.” That’s normal. Usually someone has been handed a chat window and told to “use AI”, and nobody has shown them what it’s for in their job.

A lifeboat crew trains until launching takes minutes, not because the sea is predictable but because the drill is. We train your crew the same way: on your own jobs, with your own tools and your own information, until using AI is a habit rather than an event. Train the crew, not just the boat.

It’s built for owners and the people who answer the phone, not the IT department. And it’s tied to real work: when we build you an agent or an automation, we teach your team to run it.

We’ve built with these tools for four years, for clients. That’s what we teach: what works in a real business this week, not what looked good in a keynote.

What we build

What we build

Team workshops

Half-day and full-day sessions at your premises, ours in Seaford or online, built around the jobs your team actually does: replying to customers, writing quotes and proposals, producing content, finding things in a mess of files. Before the day, we look at how the team works now, so the session starts with your jobs, not ours. Everyone works on their own tasks and leaves with real work done and their best prompts saved, not a certificate. We’ll run it in Brighton, Eastbourne or wherever your team is.

Founder mentoring

The owner has different questions: where AI pays first, what to build and what to buy, how to bring it in without frightening the team. Mentoring is a running conversation about your decisions, with your numbers. If a supplier’s pitch is nonsense, we’ll explain why without naming names. Dan, our founder, was Head of Online Marketing for Toshiba in Northern Europe, then built and ran his own businesses before four years in AI, so the commercial questions get as much time as the technical ones.

Ongoing coaching

A workshop gets people started; coaching makes it stick. Regular sessions pick up wherever the team got stuck, add the next job to hand over to AI, and check what’s actually saving time. Each session ends with one job the team will hand over before the next. The tools change constantly, and when they move, we move that week and bring your team with us, so nobody is left using last year’s way of doing things.

Guardrails your team can follow

We write your team’s rules down in plain English, so nobody has to guess: what can go into an AI tool and what never does, which jobs need a person to sign off, and how to check an answer before it reaches a customer. Customer data, prices and anything confidential get rules of their own, because one spreadsheet pasted into the wrong tool can undo a lot of trust. It fits on one page, it’s agreed with you, it’s taught in the workshop and it’s kept up to date.

Training on what we build

Every agent, automation or platform we build comes with training for the people who’ll use it, on the real system rather than a slide deck. Your team learns to run it, check its work and change the simple things themselves, with short plain-English notes for whoever joins next. When the next job comes along, they can tell you whether AI should do it. That’s the difference between a tool that gets used and a tool that gets paid for. And when we hand over, none of the know-how walks out of the door with us.

How it works with us

How it works with us

01

The review call

Twenty to thirty minutes. We find where time and money leak, and which fix pays for itself first.

02

A fixed-price proposal

One scope, one price, one date, with the value case written next to the price. No hourly meter running.

03

Built in weeks

You see progress every week on a working link, not a slide. You can change your mind while it is cheap.

04

Handover, or we run it

You own the code, the data and the accounts. Run it yourselves, or we run it for you.

Questions people ask

Questions people ask

Our team isn’t technical. Is this for them?

Yes, that’s exactly who it’s for. We train owners and the people who answer the phones, write the quotes and post on social, not the IT department. Nobody needs to code, and nobody gets made to feel stupid for not knowing what an MCP server is. If they can write a decent email, they can do this.

What will people be able to do afterwards?

Use AI on their own work the next morning, safely. That means drafting replies and quotes in your voice, turning notes into documents, checking an AI’s answer before it goes anywhere, and knowing which jobs never go near one. We agree the jobs with you before the session, so it’s your work on the screen, not a made-up example.

Do you train teams outside Sussex?

Yes. We’re based in Seaford and train in person from Hove to Hastings and up to London, and online anywhere. Panasonic Northern Europe is an ongoing client for team training programmes, alongside enterprise AI systems implementation and process automation. The details are under NDA; a reference is available on request. Wherever you are, the first step is the same free review call.

Half a day or a full day?

It depends on how many people you have and how many jobs you want to cover. We’ll recommend one on the review call and fix the price before anything is booked. For a bigger team, we split the day by job, so the people who quote and the people who post each work on their own tasks. If the team needs more than a day, that’s what coaching is for.

Can you train us on the tools we already pay for?

Yes. We start with what you have and only suggest something new when it earns its place. We show your team how to get the value out of what’s already on their screens, with the same guardrails, before anyone buys another subscription. If you’re paying for a tool nobody uses, we’ll say so.

Working in Sussex? See AI consultant in Sussex, or the towns we cover in the footer.

Free business review

Tell us what’s slow. We’ll tell you what to fix first.

A call of 20 to 30 minutes. We find the gaps, the leaks and the quick wins, and what each one is worth to you. Fixed price after that, no hourly rates. No 200-page deck.

Or tell us what you want to achieve and Dan will come back to you within one working day. Email dan@danielnicholls.com.