“We need content. Constantly.”

Only if it’s fed what everyone else feeds it. Generic prompts make generic posts. Yours start from your own material, such as the job you finished on Tuesday, the question customers keep asking and the photo from the van, and your team edits every piece before it goes out. The voice file carries the words you use, the ones you never use and the facts the AI is allowed to state. If a draft could have come from any business in your trade, it gets rewritten or binned.

One sitting a week to edit and approve the batch, plus whatever raw material you can share as you go: photos, a voice note about a job, a forwarded review. The engine does the drafting and the scheduling, and it sends only what you’ve approved. Most of your time goes on choosing what’s worth saying, and the engine brings you options to choose from rather than a blank page. A voice note recorded on the way home is often better raw material than a polished draft. We build the routine around your week rather than ours, so it survives a busy one.

Yes, and that’s the plan. It’s built in your accounts, we train the person who’ll steer it, and the voice file, templates and schedule all belong to you. The handover includes the routine itself, written down: who supplies material, who edits, who approves and when, so it survives holidays and staff changes. If you’d rather we kept running it for you, we can do that too, and bringing it back in-house later is a handover, not a rebuild.

Yes. The same approach produces on-brand images, checked by a person like everything else: the brand kit’s colours and rules apply to every one, and anything that misrepresents a product is redone or dropped. Hawaiian T-Shirts launched on schedule with AI-generated product images. Photos from your phone are fine as raw material too: the engine crops, sizes and captions them for each channel, and a person approves the result. Where a real photograph of a real job is the better choice, and for a local trade it often is, we’ll say so and build the engine around your own pictures instead.

Fewer than you think. We’d rather you posted well on two channels every week than badly on six whenever someone remembers. On the review call we look at where your enquiries already come from and start there, then add channels once the engine is running and you can see what each one brings in. Every channel you add is another weekly batch, so each one has to earn its place. And don’t forget your email list: it’s the one channel you own outright.