Brand overhauls
Often a tired brand doesn’t need a new name; it needs a fresh coat, like the beach huts on Seaford seafront before the season starts. We keep what customers already recognise and fix what has dated: the wordmark, colours, type, photography rules and tone of voice. Then we write it all down as a short guide your team will actually open, so anyone on your team, or any AI, can apply it the same way every time. And because we build websites too, the new look goes live on your site without a hand-off between agencies.
Product imagery without the shoot
Hawaiian T-Shirts needed product images before its launch. We delivered 1,047 AI-generated product images in seven days, at 97% less than traditional photography, and the brand launched on schedule. The same approach works for lifestyle shots, ads and social images, anywhere volume matters more than one perfect photograph. Because the images are made rather than shot, a new colourway doesn’t mean booking the studio again. Our rule on imagery is simple: AI produces the pictures, and a person checks each one against the real product before it’s published.
Collateral in hours
Brochures, sales decks, proposals, menus, ads and event packs. Once the brand rules are written down, AI drafts each piece on brand and a person checks and polishes it, so the job takes hours instead of waiting for a gap in someone’s diary. Proposals can pull prices and details straight from your CRM, so nobody retypes the numbers, and a new menu or price list becomes an afternoon’s work rather than a project. The templates are set up in your name, so your team can produce the next one without us, and the one after that.
A content engine your team steers
Posts, emails, articles and product descriptions, made from what your business already does: jobs finished, questions customers ask, reviews, events, offers. The engine drafts in your voice and lines up the week across your social channels, email list and website, so one finished job can become a post, a newsletter item and an article. Your team picks, edits and approves, and nothing publishes without a person’s sign-off. You steer, AI produces, and the calendar stops having gaps in it.
Words that sound like you
Most of a brand is what it says. We write your tone of voice down with real examples of what you would and wouldn’t say, then use it everywhere: website copy, emails, proposals, even the auto-reply that goes out at midnight. Short sentences, plain English, real names and real towns. We keep a list of words our own writing isn’t allowed to use, and we’ll write one for you. It’s the same rulebook we use on ourselves, and you’re reading the result.
