“We need an app. Yesterday.”

Less time once it’s smaller. The first thing we do is shrink the brief to a version that does one job properly, then quote a fixed price and a fixed timeline for it, measured in weeks rather than quarters. You see working software every two weeks along the way, so there’s no big reveal at the end, and what real users do with version one shapes what we build next. The biggest delays are usually decisions rather than code, so we agree who decides what before we start. If anyone promises you everything by next month without asking what it’s for, be suspicious, including of us.

It depends on the job, and we’ll tell you which on the review call. The question is where your customers are when they need it: in the shop, on the gym floor, on the sofa at 10pm. Sometimes a web app saved to the home screen does everything, with no app store in the way. Sometimes the job needs a full iOS and Android app. We build all three, so we’ve no reason to steer you towards the expensive one, and the reasoning goes in writing in the proposal.

The fullest example is Barn Gym’s platform in Burwash: class, personal training and consultation booking with automated waitlists, a 205-exercise library and a 120-meal database behind coach-built plans, set-by-set training logs with personal records and progress photos, a members’ community with challenges and coach messaging, and admin dashboards for the owner, all with per-gym branding. AI drafts a full week of meals in seconds for the coaches to work from. It replaced a paid community tool and separate booking software, and it’s now becoming a product for other gyms.

Enough that you should know what it will earn before you build it. We quote a fixed price after the free review, with the value case beside it, and if the app isn’t worth building yet we’ll say so. There’s no hourly meter running, and the scope, price and timeline are fixed before we start. We’ll also show you what it costs to run, because an app has hosting, app store accounts and updates after launch. Often the better first move is something smaller that proves people want it, and we’d rather sell you that than an expensive app nobody opens.

Your choice. Apps need looking after: phones update, app stores change their rules and users find things nobody tested. You own the code and the accounts, so your own team or another developer can take that on without asking us, or we keep running and improving it for you, version by version. If you’re sitting on a half-built app from someone else, bring it to the review call and we’ll tell you plainly whether to finish it or start again, and why.